IAB conducted a study to answer ongoing industry questions around the efficacy of cross-media ad campaigns. The study set out to prove whether or not including desktop and mobile ads in a multiplatform ad campaign improves brand impact and if so, by how much. The study further sought to parse out the impacts of each digital media format both individually and in combination with other media formats to give a total picture of digital's brand impact on cross media ad campaigns.
Cross-Media Ad Effectiveness Study
'Seeing Is Believing' for Virtual Reality and Immersive Technologies
More than half of consumers who have experience immersive technology, including virtual reality, believe it's the "next big thing". Immersive advertising garners higher engagement and brand approval, while consumers express interest in additional interactive content.
Connected TV Device Ownership and Usage
A survey poll to provide insights into connected TV device ownership, usage and attitudes around advertising in the UK, Spain, France, Mexico, Argentina, Brazil and Chile.
No Downtime: A Survey on Teen Digital Activity
In March 2016, we surveyed approximately 500 US teens aged 13-17 on video viewing habits in the past week. Our questions focused on type of devices used, average time spent, and watching activity by time of day.
Exploring Immersive Technologies
Virtual reality and 360 video are poised to be the next generation of immersive technologies. Both present a new paradigm for brands and content publishers to engage with their audiences. As such, YuMe commissioned Nielsen to explore the immersive qualities of these new platforms and to establish the groundwork for understanding the opportunity for brands and content providers. Utilizing neuroscience and biometric monitoring techniques, the research captures the engagement response to content within a television experience, 360 video, and virtual reality to help substantiate the power and i...
YuMe's Publisher's Guide highlights consumer survey results focused on understanding the relationship between video viewing habits and ad receptivity.
Power Of Video
YuMe's Power of Video research highlights consumer survey results focused on understanding video's role as an engagement and sales-driver. The findings reinforce the value of digital video campaigns in triggering video sharing, eliciting strong emotional response and driving action, with 66% of digital video viewers indicating they've taken action after seeing a digital video ad.