As both ‘ Happy Tree Friends’ and ‘Mondo Mini Shows’ started gaining in popularity, Mondo looked to determine the best means to monetize their traffic and loyal audience. Said John Evershed, Mondo Media’s CEO, “Because our young adult audience is very attractive to advertisers, we began running campaigns from multiple video ad networks. However, we faced a few challenges:

• How could we better monetize the number of video streams across both sites improving our inventory fill-rate;
• Maximize revenue from multiple sources (internal sales, ad networks, ad syndication feeds) and optimize by type of ad placement (pre-roll, mid-roll, interactive overlay); and
• Improve ad operations efficiency with respect to technical integration, campaign management and reporting.”

Mondo Media selected YuMe to address these challenges.

Achieved via a single integration with YuMe’s Adaptive Campaign Engine (ACE), Mondo is now able to maximize revenue from multiple ad sources: Mondo’s ad sales team, YuMe’s ad sales team, third-party ad networks and third-party syndication feeds.

ACE solved Mondo’s ad operations headache by providing a single integrated dashboard that reports on each feed’s performance in real-time, then automatically adjusts all feeds adapting to parameters set by Mondo to maximize each impression, increasing fill rate and effective CPMs. With ACE, Mondo is now able to achieve a 100% fill rate and their overall effective CPM has increased by over 70%. ACE has made it simple for Mondo to optimize ad performance and revenue in real-time by matching video inventory with optimal ad placements.

“Our ability to fully monetize the popularity of content like ‘Happy Tree Friends’ depends on how well we can match each placement in our inventory to the best-performing available ad feed, no matter where it’s coming from. With ACE, YuMe gives us both the real-time transparency and automation to make this possible, and the technology to make sure each ad ends up where it needs to be,” said John Evershed, CEO of Mondo Media, “We can now focus our energies on creating great content, building new brands and distribution channels.”

ACE (ADAPTIVE CAMPAIGN ENGINE) Mondo Media Maximizes Ad Revenue With ACE!

Mondo Media is a leading innovator in the use of new media platforms for the delivery of high-quality animation targeted at young adults. ‘Mondo Mini Shows’ are distributed as an ad-supported, virtual animation channel via the Internet, podcasts and mobile. Their hit series ‘Happy Tree Friends’ has evolved into a global franchise, and has been adapted into a TV series, home video line, mobile phenomenon, video game, and line of merchandise.